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Iron Chef Geoffrey Zakarian Makes Food a Family Affair

These days, place settings at your dinner table might look like this: a knife, fork, spoon—and cell phone. You might watch television as you eat.

You’re missing the key to a good meal, says renowned chef Geoffrey Zakarian: family.

Mr. Zakarian learned this lesson at a young age. He grew up in Worcester, Massachusetts, with a Polish American mother and Armenian American father.

“Being Middle Eastern, all we did was cook,” he said. “At breakfast, we’re talking about lunch with our mouths full. At lunch, we’re talking about dinner with our mouths full. It was a never-ending circle.”

Mr. Zakarian saw that a meal was about more than just good food. It was the glue that bonded his family.

“It created a shared devotion around the table,” he said. His love of food and its effect on family eventually led to his calling as a chef.

(Aaron Lockwood)

Fighting Hunger in the City

Mr. Zakarian is not only a prolific chef and restaurateur—whose ventures have included restaurants in New York, Connecticut, Los Angeles, and Florida, where he now lives—but also a long-standing television personality, known for his appearances on the Food Network as an Iron Chef, a recurring judge on “Chopped,” and a co-host on “The Kitchen.”

He’s also worked for years with City Harvest, a New York food rescue organization that has distributed an incredible 80 million pounds of food this year to New Yorkers in need. He’s served as chairman of the NGO’s Food Council since 2014.

City Harvest rescues much of its food because of something that might surprise you: expiration dates. “This would not be possible unless a terrible legislation for expiration dates was created. That created a false foundation where we have to throw food out [after its sell-by date] and can’t sell it,” Mr. Zakarian said. “City Harvest came along and said, ‘We’ll take it, and, in less than 24 hours, we can distribute it.’”

When asked how much of the “expired” food the charity gets is still edible, the chef has a stunning answer: “One hundred percent.”

City Harvest receives donations of surplus food from nearly 2,000 businesses, including farms, grocers, restaurants, wholesalers, and manufacturers. But Mr. Zakarian makes sure to distribute healthy food, shopping as carefully as he would for his own family.

Mr.Zakarian attends a City Harvest event in New York City, June 19, 2018. (Getty Images for City Harvest)

“Nothing with high fructose corn syrup. We’re very picky [about] what we take. Fifty percent of what we give away are fresh vegetables,” he said.

City Harvest trucks then deliver the food free of charge to more than 400 food pantries, soup kitchens, and other community food programs across the city. “It’s a very fulfilling process for everyone,” he said. “If you talk to any of the drivers, they’re so happy with what they do. They get paid to make people happy and live better; they give away food all day. What a great way to live.”

The organization holds several fundraisers throughout the year, including an annual fall food tasting that will be held on October 29 this year, at The Glasshouse in New York. Last year’s event raised enough to feed 4 million people.

The Next Generation

As a father of three, Mr. Zakarian has taken his own childhood experience of sharing a meal at the table and passed down the tradition. On any day he’s home, he makes it a point to cook breakfast for daughters Anna and Madeline and son George.

They’ve picked up Dad’s love of cooking. Anna and Madeline published a cookbook called “The Family That Cooks Together” in 2020, when they were 12 and 14, respectively. They also helped start a Junior Food Council for City Harvest that year.

Want to teach your kids to cook? Mr. Zakarian says it only takes one thing.

“Smells. This is why there’s a failure in modern cuisine, that minimalist cuisine: If nothing has a smell, it’s not memorable. Every memory you have of food is the smell.”

Chef Geoffrey Zakarian with his family. (Courtesy of Geoffrey Zakarian)

Mr. Zakarian says nothing draws a kid into the kitchen more than the aroma of something delicious. “You don’t have to ask kids to do anything. They’ll smell something, come by, and say, ‘What’s that, Mom?’ And she’ll say, ‘Well here, try it.’ I’ll say, ‘Do you want to help?’ ‘Sure.’ It’s not forcing them to do anything. It’s the memory of the smells and the clanging of pots and pans.”

Spreading the Joy

He’s also passionate about bringing those memories to other families. His cookware line, launched under Zakarian Hospitality, is designed to “make life better for the average person at home,” he said. He doesn’t focus on obscure items you might use once every 10 years, but basic, good-quality cooking tools you’ll need every day.

His television appearances aim to do the same. “I love these shows because they show people how to nourish their families,” he said. “When people watch a competition show, they love the competition, but at the end of the day, it is captivating their memory with things they want to try.” He calls it “nourishment of the stomach, but also nourishment of the soul.”

As a chef, Mr. Zakarian focuses on what he calls the Mediterranean basket, the diet from Greece and Italy. At his restaurants, “I make menus for food that I enjoy,” he said. “I just try to make food yummy for myself, and if I like it, I would say that 99 percent of my customers will like it.”

But whether he’s cooking for customers or his kids at home, his philosophy is the same.

“If you have everyone sitting around the table, that’s the real joy, that’s where everything happens—all the glances, the looks, the nuanced conversation that comes out,” he said. “If you can get them to the table, that’s the real reward.”

9 Questions for Geoffrey Zakarian

Comfort food? Steak frites.

Most beloved kitchen tool? Paring knife.

3 ingredients you can’t live without? Sea salt, chardonnay vinegar, anchovies.

Underrated ingredient? Miso.

Go-to easy but impressive dish to cook for someone? Spaghetti with lemon.

Daily wellness rituals? Work out five times a week. Don’t skip breakfast. Eat grass-fed beef, full-fat yogurt, fruits, berries. Big fan of honey and dates instead of sugar.

Favorite hobby when you’re not cooking? Golf.

Best advice for home cooks? Start learning to cook with breakfast. Eat your mistakes.

Best advice you’ve ever received? Fail up.

RECIPE: Butternut Squash and Apple Soup

RECIPE: Game Day Pork Chili

RECIPE: Middle Eastern Eggs

From Sept. Issue, Volume IV

Categories
Entrepreneurs Features

Sugar’s Restaurant in Utah: How a US Marine Fought to Keep His Wife’s Dream Alive

Brandon and Jamie Ashby were married just shy of one year, when the latter decided that it was time to make her dream of opening a restaurant a reality. Jamie said that she’d wanted to open a restaurant since she was 15, when she worked at a small cafe in Nevada. “They did everything wrong,” Jamie said, “and I used to imagine how I’d do it differently.”

But due to her strict Mormon upbringing, she wasn’t encouraged to pursue such dreams. As she was preparing to graduate, she asked her parents if they’d set aside any money to help her pay for college. “My mom said, ‘Why would we do that? You’re just going to get married and have children,'” Jamie said.

So, she spent much of her adult life working for other people. “I felt like I was helping their businesses succeed, through management,” she said, “but not being brave enough to follow my dream.”

But when she met Brandon four years ago, she finally found the courage to pursue her dream. They were living in Boulder City, Nevada. Brandon, a 45-year-old veteran of the U.S. Marine Corps and a career policeman, agreed to help fund Jamie’s dream.

They opened a bakery in Boulder City in June 2020. Jamie made spudnuts—essentially donuts, but with mashed potatoes folded into the dough—according to her grandmother’s recipe. “She was small-town famous for that recipe,” Jamie said. The bakery was a small family business; Jamie only worked with one other person. Then, when Brandon retired from the Boulder City Police Department later that month, he joined Jamie at the bakery.

Jamie keeps this picture at the restaurant to honor her grandparents, Enid and Dan Stewart. (David Dudley)

“He started by washing dishes,” Jamie said. “Then he began helping me with baking. I thought it might take him a while, because he’d never really done this kind of thing before. But he took to it almost immediately.”

The bakery was becoming self-sufficient, until October rolled around. Due to pandemic-related shutdowns and limited-capacity dining, the bakery quickly went from a successful small business to being on the verge of failure. “We had to change our whole business model,” Jamie said. “When the state dropped dining capacity from 50 to 25 percent, we had to find another way to survive.”

They had to close the bakery’s doors because they weren’t making enough money. Jamie had already begun to accept the looming reality of abandoning her dream, but Brandon had acquired a never-say-die approach to work and life, from his time in the U.S. Marine Corps. “He told me that this was good,” she said. “He said that we’ll come out the other end stronger.”

From the Military Police to Restaurateur

Brandon attended high school in Anchorage, Alaska. He joined the Marines after graduating in 1994, when he was 19. His older brother, who had joined the Army, tried to convince Brandon to join the Air Force. “According to my brother, they had it easier,” Brandon said. “They had the best barracks, the best food, the best training.”

Brandon’s brother thought he wouldn’t make it in the Marines. “So, I enlisted in the Marines,” Brandon said, smiling. Brandon knew he wanted to join the military police, but his recruiter said there were no openings at the time. Brandon accepted that he’d be an infantryman, but then he was assigned to the military police force. “It was the luck of the draw, I guess,” Brandon said.

He was sent to Ft. McClellan, in Anniston, Alabama, for recruit training. He did seven weeks of infantry training, then three more weeks training with weapons and land navigation. “Then, I learned military law, and how to enforce it. The last month was like a police academy.” After completing his training, he was sent to Camp Pendleton, a Marine Corps base in San Diego, California. He was eventually invited to join the Special Reaction Team, the military police equivalent of SWAT.

Brandon, who spent his career as a military and civilian policeman, skillfully cuts spudnuts from a disk of kneaded dough. (David Dudley)

Brandon said he feels lucky to have received the training he did. “It was the perfect path to a career in law enforcement.” He left the Marines after four years, then worked in construction and security. Then, Brandon was invited to join the Hoover Dam Federal Police. “This was just after 9/11,” Brandon said. “Hoover Dam was thought to be a terrorist target.”

After working there for two years, Brandon joined the Boulder City Police Department, where he worked for 12 years before retiring. “Then, I joined Jamie in the bakery. It was the best thing that could’ve happened to me then.”

Out of the Frying Pan and Into the Fire

After the bakery failed in Nevada, the Ashbys decided to move to St. George, Utah, because Utah took a much more lax approach to COVID restrictions. They packed their belongings into a moving truck, and headed for St. George in November 2020. As they crossed the Nevada-Utah border, Jamie Ashby’s phone buzzed.

“It was an automated message from the governor of Utah,” she said. “He’d passed a mask mandate. I looked at Brandon and said: ‘We almost made it. We almost escaped.’”

Again, Jamie felt her dream slipping through her fingers. Moving to St. George and opening a full-service restaurant was her last shot. The couple had to jump through a series of costly hurdles in order to get their restaurant, Sugar’s, up to code before opening its doors to the public on February 11, 2021. 

A platter of fried chicken tenders, parmesan-dusted French fries, and cheesy mashed potatoes at Sugar’s. (David Dudley)

“When we opened, we were broke,” Jamie said. “We had to borrow money to stay open long enough to start earning money.” After a turbulent period, the Ashbys are finally making a name for themselves, and earning enough to keep their doors open.

“We came to St. George on a wing and a prayer,” Jamie said. “Throughout this emotional rollercoaster ride, Brandon has supported me in every way imaginable.”

“During my time in the Marines,” Brandon said, “I learned that you never give up. You fight until you can’t fight anymore.”

Watching Brandon knead dough, it’s apparent that he puts a great deal of care into what he’s doing. One may also get the sense that, as he and Jamie move through the kitchen, they’re fighting for their livelihood. That fighting spirit is the reason Sugar’s is open for business, and Jamie’s dream—which is a version of the American dream—is still alive.